Hoyu Hair Fashion Show!

This time round, we are invited to Hoyu’s launch held over at The Arena! It was the launch of two of their hair product series, mainly the Glamage – Hair Manicure, as well as Mallia Hair Care Products.

At the entrance, we were greeted with enthusiasm and given a media pass each to wear on so have have the permission to enter the backstage. As the very nice lady ushered us to our couch, we were also handed a couple of goodie bags, which contained the media kit and complimentary Mallia shampoo and conditioner.

We arrived there early so we managed to catch the second half of the rehearsal. While waiting for the fashion show to commence, guess what made Kym and Darrick very happy? – Alcohol.

We each ordered housepours and sinked into the happy music and atmosphere.

The lights dimmed as the dancer emerged from the darkness, a Geisha dancing gracefully to the Japanese-influenced music. For this fashion show, there was multiple themes.


  • Bold, outrageous hairstyles in black colour presented by a group of hyperactive dancers in black, sexy leather costumes
  • Models with their hair in brown/blond shades, wearing all-white to highlight the purity
  • Models in similar gilttery short dresses sashaying down the runway in their glamourous hairstyles, each very unique
  • My favourite goes to the models who wore long, loose-fitting dresses in their outrageous square-cut hair.
  • Last but not least we have the extremely beautiful Geishas in their intricate costume and thick make-up, along with their exquisite hairdo.

Let’s not neglect the male models shall we? The guys came out strutting down the runway coolly, showcasing the vibrant and vivid hair colours.

And with the final parade, the show ended with cheers and applause from the audience.

We were very pleased and awed by the good-looking models. Thank you Hoyu for inviting us! :

Oh my, how I wished I was a model too… :/



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